Libereum, the blockchain-based platform, has acquired Spanish football team Elche CF in a bid to increase usage of their native currency.
Disruptive technology definitely seems to have found a teammate in the billion-dollar sports industry. The latest blockchain-based platform to step onto the pitch is Libereum, who have recently purchased Spanish football club Elche CF.
Libereum Steps Out Onto the Field
A press release from the platform states that the acquisition is part of the Libereum’s bigger vision of increasing cryptocurrency usage and adoption, specifically that of their native currency, the Liber.
The platform’s CEO, Cem Kumlar, discussed the purchase, saying:
The purchase of Elche CF, a beautiful football club that shares our vision of a cryptocurrency future and is willing to actively communicate it to its supporters, is fantastic news. The team has been working very hard to achieve this and I would like to express my thanks to all those who have contributed to this impressive and intensive process.
Kumlar also discussed what the plans are for this new venture, stating:
I would like to stress that Libereum, despite its majority interest, has no intention of changing the football organisation of Elche CF. The purpose of this takeover is twofold: on the one hand, we want to bring back the club to the Primera Divison. This requires financial injections. And that is where our digital coin comes in. We want the coin (token) to gradually become part of the financial policy in and around the club, so that everything – on the term – can be paid simply, in an easily accessible way, with Liber.
What the Future Holds
The platform wants all of its token holders to experience all-inclusive access when choosing to pay with Liber. The more people use it, the more people want to buy it as it can be used to purchase many items and services relating to the football club. Kumlar explained:
Think of sponsor and transfer deals to ticket sales, merchandising items and catering in the stadium. Due to the continuing demand for the token, it becomes a scarcity of goods, which will positively influence the market value. This return can be used as a capital injection. And just think what the increase in value of the Liber token will be if we buy several football clubs. To be continued!
In addition to big plans for Elche CF, the Libereum team also has some ambitious goals for themselves. In addition to acquiring more football clubs, the platform also wants their currency to be one of the top 10 coins within a year.
Do you think that Libereum will reach the goals it has set for itself? Let us know in the comments below!
Images courtesy of Pixabay.